“Dear Mr van Wezel, I have just purchased NERF running shoes for my youngest son and I was taken aback at the personal message inside the box. I have bought many, many shoes for my 3 children over the years and this is the first time that I’ve seen this. I just wanted to commend you on such a lovely gesture in creating connection with your clients (Also, my son is going to be so excited to see that NERF shoes exist).
Well done to all concerned.”