WAY OF LIFE
WAY OF LIFE
Our core purpose is to enable the people to enjoy the freedom of the active outdoors.
Proud, Honest, Fun, Hungry are our core values that drive us in succeeding this mission.
proud
Our core purpose is to enable the people to enjoy the freedom of the active outdoors. Proud, Honest, Fun, Hungry are our core values that drive us in succeeding
this mission.
fun
Our core purpose is to enable the people to enjoy the freedom of the active outdoors. Proud, Honest, Fun, Hungry are our core values that drive us in succeeding
this mission.
honest
Our core purpose is to enable the people to enjoy the freedom of the active outdoors. Proud, Honest, Fun, Hungry are our core values that drive us in succeeding
this mission.
honest
Our core purpose is to enable the people to enjoy the freedom of the active outdoors. Proud, Honest, Fun, Hungry are our core values that drive us in succeeding
this mission.
fun
Our core purpose is to enable the people to enjoy the freedom of the active outdoors. Proud, Honest, Fun, Hungry are our core values that drive us in succeeding
this mission.
hungry
Our core purpose is to enable the people to enjoy the freedom of the active outdoors. Proud, Honest, Fun, Hungry are our core values that drive us in succeeding
this mission.
MEET THE TEAM
MEET THE TEAM
A team inspired by life and driven by the belief that the outdoors is for everyone,
no matter who you are or where you are from.
Mike Farrer
Managing Director
Esme Coetzee
Finance Director
Marle Stadler
Operations Director
Clayton Dyer
Retail Director
Heinrich Van Zyl
Sales Director
Izelle Nel
Product Director Apparel & Accessories
Andrea De Beer
Global Marketing Director
Mariska De Kock
Executive Personal Assistant
Anastazia Swart
Finance and Admin Executive
Lawrence Small
Group HR Business Partner
Casey Crow
Head Of Brand
Christa Stramrood
Financial Manager
Dillan Cloete
Operations Manager
Tersia Vermeulen
Product Manager
Geraint Beacham
Regional Manager Western Cape Interceptor/Magnum
Ryan Louw
IT Manager
Tian Drury
Retail Merchandise Manager
Daniela Das Neves
E-commerce Manager
Martin Coetzee
Systems and Planning Manager
Tamaryn Williams
CX & Content Manager
Marcel de Plessis
Supply Chain Administrator
Thabo Moloke
Graphic Designer
Leriche Peense
Credit Control Manager
Thendo Thanyani
Credit Controller
James Chitani
Credit Controller
Sonia Michaels
Product Coordinator
Ilmar February
Trade Marketing Coordinator
Janell Van Der Linde
Sales Admin Manager
Adeleide Muroyiwa
Key Accounts Administrator
Liese Wolmarans
Internal Sales & Customer Support
Sonja Drury
Admin Assistant
Britney Jasper
Credit Controller