South African actor Ivan Zimmermann is collaborating with the George municipality and George tourism to launch a new YouTube TV channel called “All things Garden Route” with Hi-Tec South Africa being one of the title sponsors.
All Things, is the very first digital magazine show in South Africa that offers the audience a glimpse of all things Tourism, Community, Events, Positive News, Inspirational Stories and Special Occasions, that exclusively covers a specific district.
The channel will focus on the natural beauty and diverse community of the Garden Route, a region that holds special meaning for Zimmermann. The mission is to create a sustainable platform that showcases the Garden Route in all its glory through the medium of digital television.
The very first episode touches on the Hi-Tec ONE campaign, which places emphasis on environmental concerns and raising public awareness around recycling materials, the environment and the links between pollution and public health. As one of South Africa’s leading outdoor footwear, apparel, and accessories retailer, we are on a journey to do better by creating ethical and sustainable outdoor wear.
Ivan Zimmermann and his partner, Eon Coetzee, have already recorded content for the channel, which will showcase uplifting stories and news about the area’s people and culture. The programs will initially last between 15 and 20 minutes and will be community-driven.
Zimmermann is also involved in Eden Cycle Tours, which reflects his love for sports. The channel launched on YouTube from May 1. Here’s a sneak peak.