Way of life

Our core purpose is to enable the people to enjoy the freedom of the active outdoors. Proud, Honest, Fun, Hungry are our core values that drive us in succeeding this mission.





Meet the Family

A family inspired by life and driven by the belief that the outdoors is for everyone, no matter who you are or where you are from.

Gary De Vogel
Esme Coetzee
Mike Farrer
Edson Cloete
Operations Director
Gordon Stokes
Product Director
Shane Van Tonder
Retail Director
Andrea Engelbrecht
Head Of Marketing
Keziah Padua
Financial Manager
Lawrence Small
Human Resources Manager
Marle Stadler
Head of Supply Chain
Tersia Vermeulen
Product Manager
Izelle Nel
Sales Apparel Manager
Morne Craucamp
Operations & Customer Care Manager
Geraint Beacham
Magnum Brand Manager
Louise White
Intergrated Brand Manager
William Stoffberg
IT Manager
Sandi Goodwin
Trade Marketing Manager
Christa Stramrood
Financial Accountant
Ryan Louw
IT Assistant
Tian Drury
Stock Controller
Matthew Booysen
E-commerce Coordinator
Chris de Bruyn
Training Merchandising and Sales Support
Dillan Cloete
Operations Coordinator
Tamaryn Williams
Digital Marketing Specialist
Casey Crow
Brand Coordinator
Sonja Drury
Banking Administrator
Marcel de Plessis
Returns and Customer Care Administrator
Martin Coetzee
Operations Co-Ordinator
Sharneez Parker
Debtors Facility Manager
Leriche Peense
Debtors Team Leader
Thendo Thanyani
Credit Controller
James Chitani
Credit Controller
Heinrich Van Zyl
Key Accounts Manager
Devon Keyser
Product Assistant
Sonia Michaels
Product Assistant
Ilmar February
Sales Representative
Carlos Quevedo Biel
Africa Sales Coordinator
Adeleide Muroyiwa
Internal Sales & Customer Support
Sinazo Qupe
Internal Sales & Customer Support Administrator

Join The Family

Join our family of passionate individuals, where your talents will thrive and your contributions will truly make a difference.

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