Way of life
Our core purpose is to enable the people to enjoy the freedom of the active outdoors. Proud, Honest, Fun, Hungry are our core values that drive us in succeeding this mission.
PROUD
HONEST
FUN
HUNGRY
Meet the Family
A family inspired by life and driven by the belief that the outdoors is for everyone, no matter who you are or where you are from.
Gary De Vogel
CEO
Esme Coetzee
CFO
Mike Farrer
CCO
Edson Cloete
Operations Director
Gordon Stokes
Product Director
Shane Van Tonder
Retail Director
Andrea De Beer
Head Of Marketing
Keziah Padua
Financial Manager
Lawrence Small
Human Resources Manager
Marle Stadler
Head of Supply Chain
Tersia Vermeulen
Product Manager
Izelle Nel
Sales Apparel Manager
Morne Craucamp
Operations & Customer Care Manager
Geraint Beacham
Regional Manager Western Cape Interceptor/Magnum
Louise White
Intergrated Brand Manager
William Stoffberg
IT Manager
Sandi Goodwin
Trade Marketing Manager
Christa Stramrood
Financial Accountant
Ryan Louw
IT Coordinator
Tian Drury
Stock Controller
Pamela Nyakurukwa
Graphic Designer
Tamaryn Williams
Digital Marketing Specialist
Matthew Booysen
E-commerce Coordinator
Dillan Cloete
Operations Coordinator
Casey Crow
Brand Coordinator
Niamh Moriarty
Product Coordinator
Martin Coetzee
Operations Co-Ordinator
Chris de Bruyn
Training Merchandising and Sales Support
Sonja Drury
Banking Administrator
Marcel de Plessis
Returns and Customer Care Administrator
Sharneez Parker
Debtors Facility Manager
Leriche Peense
Debtors Team Leader
Nadine Witbooi
Retail Accountant
Thendo Thanyani
Credit Controller
James Chitani
Credit Controller
Heinrich Van Zyl
Key Accounts Manager
Devon Keyser
Product Assistant
Sonia Michaels
Product Assistant
Ilmar February
Sales Representative
Carlos Quevedo Biel
Africa Sales Coordinator
Adeleide Muroyiwa
Internal Sales & Customer Support
Liese Wolmarans
Internal Sales & Customer Support