We are thrilled to announce the upcoming launch of our highly anticipated HTS74 product, set to hit the market on February 19, 2025. This state-of-the-art product is set to redefine convenience and performance. HTS74 has become increasingly popular in Europe and has been adopted by streetwear enthusiasts. The HTS74 isn’t just a shoe – it’s a statement. The upper design reimagines the classic Silver Shadow from 1981, giving it a fresh, modern twist. But that’s not all – the HTS74 features the Rollin Gait System (RGS), developed in collaboration with Vibram in 2011. The innovative midsole and outsole design support your foot’s natural movement, reducing muscle fatigue and offering next-level comfort, no matter where you’re headed.
To bring the HTS74 to life, we’re rolling out a bold campaign focused on “HTS74 Top Floor” – because this is peak performance and style in its purest form. Expect cinematic visuals shot by Norf Norf, with influencers giving us creative and striking representations of the product. Look out for their content on Instagram, with influencers like Mvelo Makhanya, Loatinover Pounds, and Selfmade Cheeseboy will take the HTS74 to new heights, giving you a taste of what’s to come.
The retail launch is all about exclusivity. Every month, we’ll drop a new colour, with video content driving the campaign. Each new release will be highlighted by a sleek, minimalistic display using slimline plinths made from wood and metal, designed to match the shoe’s look and feel. This setup isn’t just for show – it’s about making sure the HTS74 stands out, with colours and designs that will demand attention.
With only 720 pairs worldwide and 120 pairs in Africa, Only One You, the HTS74 is more than just a product – it’s a piece of history in the making. This isn’t your everyday sneaker. This is your chance to own something rare, exclusive, and truly one-of-a-kind. Don’t wait too long, or you might miss out. Mark your calendars for February 19, 2025, and make sure you’re at one of the stores mentioned above to secure your pair of HTS74. Trust us – you won’t want to miss this drop. For those wondering about pricing, the HTS74 will be available for R1799.00.
The HTS74 limited-edition sneakers will be available in select stores across South Africa. You’ll want to move fast to grab yours at one of the following locations:
• Somerset West
• TygerValley
• Stellenbosch
• Kolonnade
• East Point
• The Grove
• George
• Hi-Tec Online Store